Simon Page College of Marketing organizes Digital Marketing Workshop
Introduction Simon Page College of Marketing had an intense and comprehensive two day Fast Track Digital Marketing Workshop (FTDMW) on the 14th and 15th of June at the Ngong Hills Hotel. It was a course aimed at giving digital marketing enthusiasts insights in the field. Also, it was a space that allowed participants to share […]
Pay Attention To These Digital Marketing Trends
Marketing trends Marketing trends evolve every day. Some are exciting while others are scary. What you choose depends on the brand guidelines and the daringness of your marketing team. There are brands that like to play it safe, use tested methods and there are brands that push the envelope. But one thing remains, in marketing […]
Simon Page College of Marketing opens 3 New Study Centers in Nairobi, Kenya
Simon Page College of Marketing a leading CIM Study Centre in Africa, training professionals working in Marketing, has opened 3 New study centers in Nairobi. The 3 CIM study centers are located in the Central Business District (CBD) also popularly referred to as Town in Nairobi, Ngong road opposite Uchumi Hyper supermarket and Westlands near […]
Masterclass on Marketing Analytics in a Digital Market
Let’s face it, behind all the fun marketers seem to have, a major headache they have is assessing marketing analytics. Why? Because just like most people, at the end of the day they have someone to report to. They need data to justify that their marketing efforts are not futile. After all, no company wants […]
Digital marketing and traditional marketing wed
For the longest time, organizations had invested heavily in traditional marketing tactics. At that time digital marketing was relatively new and these organizations had only one goal in mind, profits. And for them, traditional marketing worked like a charm, even more for those companies that had deep pockets. You see while marketing is a […]
How To Become a Digital Marketing Expert
Introducing yourself as a digital marketing expert comes with a lot of side glances. Kenyans are not yet familiar with that digital marketing entails. For most people, the most annoying of the bunch, they equate digital marketing to social media. Especially Facebook. Do you know how hard it is for a digital marketing expert to […]
