5 Benefits of Studying a CIM Professional Course

Let’s face it; before undertaking a CIM professional course, you want to know one thing: What are the benefits. At Simon Page college of Marketing, we have decided to come up with a list to help you make this decision. Below are 5 benefits you stand to gain by taking a CIM professional course: 1. […]

Understanding Audience: Marketing Masterclass

We hosted the 4th Edition of the Simon Page marketing masterclass on 26th April. During this session we have Ms. Nyambura Maina; a marketing and research consultant with Kenya Audience and Research Foundation (KARF) who took us through an interesting session on understanding audience. Here are some of the key takeaway points from the session: […]

6 Simple Tips For Successful Social Media Marketing

Do you know why social media marketing feels like a minefield? Because it is. For a brand on social media; you are one post away from the biggest blunder of your life. A blunder that could cost you most if not all of your clients. It could be an insensitive tweet that didn’t mean what […]

5 Great Tips To Help With Consumer Insights

When it comes to marketing an important question to brands is “do you understand your customer?” and this is where consumer insight comes in handy. Brands need to understand how the consumer acts, what extent culture influences them and not just the basic understanding in a traditional way. On the May 26th 2017 from 6 […]

5 Brands That Got Their Strategic Marketing Right

When it comes to strategic marketing some brands stand out. Here are five brands that nailed their marketing strategies. 1. NIKE When you mention Nike the first thing that comes to mind is shoes. They are one of the largest shoe companies in the world. But did you know that when they came into the […]

4 Reasons You Should Take A Digital Marketing Course

Digital marketing is something you have heard of about and are continuing to hear about a lot. You will continue to hear about it in the near future for as long as you live. To some it is the future of marketing. Revolutionizing the industry. It is also something you want to invest in as […]