3 Pillars of a Successful Customer-Centric Strategy
Every organizations’ customers are fundamental to its strategic success. Therefore, there must be an all-encompassing consideration of the customer in everything you and your organization do. The reason for this is because different digital tools and channels have dramatically transformed the way consumers engage with or purchase products and services. Consumers are now more empowered […]
Reaching a Wider Audience with Your YouTube Video Through Click-Through Optimization
According to several research and the numbers available, without a doubt, YouTube is currently the number one place to watch videos online. A glance at the numbers confirms this: YouTube is the second biggest search engine, after Google 74% of Americans tune in every month YouTube has over 2 Billion users around the world People […]
SLOGANS
Once upon a time during my third year at Lagos State University, Ojo, Lagos, Nigeria. I met a lecturer in the library who I had run into more than thrice in different locations the same day. Upon sighting me, he exclaimed, “Are you an ambassador for MTN, how come I see you EVERYWHERE I GO?” […]
Marketing To AFRICA MILLENNIALS
By now, you are no stranger to the word; Millennials. According to the Cambridge dictionary, millennials are people born in the 1980s, 1990s, or the early 2000s. And for the record, Millennials and Generation Y are both the same thing. African millennials born from early 1980s been perceived as the generation that changed the world’s […]
A Practical Guide To Developing A Mission Statement For Your Business
In a nutshell, a mission statement is a statement that gives the direction of where your business is aspiring to be. It is a critical statement that should achieve two things: Explain clearly to customers and stakeholders the type of business you do. Motivate and give a sense of shared purpose which will help to […]
Creating A Conducive Study Environment
Studying for a CIM qualification or any qualification at all requires setting time aside to gain knowledge of the subject matter by reading study materials. You can do this through your smartphone, tablet, or your textbook. Wherever you are learning from, finding the perfect atmosphere to ensure that learning takes place and valuable time isn’t […]
